iLOVEthisGAME

First-Mover Playermaker Distributor for Canada

Seeking $25K–$50K to Scale B2B Soccer Tech Distribution

Jason Negin | December 2025

The Problem & Opportunity

• Problem: Youth soccer clubs lack access to elite player development technology
• Solution: Distribute Playermaker (used by 70,000+ players globally, Premier League, Whitecaps)
• Market: 750K+ youth soccer players in Canada; 14M+ in US
• Timing: 2026 FIFA World Cup in Vancouver & Ontario = catalytic moment

Traction: 3 Months, Solo, Zero Budget

• $2,000+ Revenue with limited promotion in 3 months (Sept–Dec 2025, bootstrapped)
• 8 Partnership Agreements with initial forecast of 1,200 sales. Look to add an additional 10–20 partners (1,500–3,000 additional sales) by end of 2026
• 10,000+ Player/Coach Audience potential activation reach across 8 existing partners, including the largest adult league in BC
• First-Mover Advantage: Only B2B Playermaker distributor in Canada
• Founder-Driven Sales: 25+ years B2B Sales & operations & marketing, soccer enthusiast, model already proven

Capital-Light Partnership Model

• Go-to-Market: Partner clubs/academies/leagues/associations co-marketing to their members
• Channels: Social media, in-person demos/activations, co-marketing campaigns, sponsored events and ads
• Unit Economics: $224 revenue per unit (after $30 player discount and $25 partner SPIFF); $168 COGS ($155 Playermaker + $13 logistics); 25% gross margin; $233 customer acquisition cost driven primarily by founder-led partnerships (not paid ads)
• Recurring Revenue: Every customer generates $19.90 annually (10% commission on Playermaker's $199 annual subscription renewal). By Year 3, this adds $150K–$300K+ in pure-margin recurring revenue.
• Retention: Partnership agreements are multi-year and sticky
• Scale: Once proven model in Canada → replicate to 5–10 US states

Recurring Revenue Model – The Long Tail

• By Year 3: 7,500+ customers × 75% renewal rate = $150K+ annual recurring revenue
• By Year 4+: Recurring revenue becomes dominant EBITDA driver (high margin, zero COGS)
• Upside from cohort effects: Each partnership grows 20–30% per year as word-of-mouth and proven ROI drive adoption across younger age groups

Massive Addressable Market

Playermaker: Proven Global Product

• Playermaker the #1 Wearable Tracker for Soccer
• 70,000+ Active Users worldwide
• Football Organizations: Premier League, Bundesliga, MLS, Scottish FA, English FA, US Soccer Federation all use Playermaker
• No Product Risk: We're selling a world-class tool, not an unproven startup
• Distribution Play: Our job is securing and scaling partnerships, not building technology
• Driven Projections: By average club size, adoption rates, partnership player growth, and BCSPL participation

3-Year Financial Projections

Realistic Scenario

• Y1: $269K → 8–20 partners, 1,200+ units
• Y3: $1.9M → 75–100 partners, 7,500+ units
• Y3 EBITDA: $198K (11.8% margin)
• Plus: $150K in annual recurring commission

Upside Scenario

• Y1: $336K → 8–25 partners, 1,500+ units
• Y3: $3.5M → 120–150 partners, 15,625+ units
• Y3 EBITDA: $508K (14.5% margin)
• Plus: $300K+ in annual recurring commission

Downside Scenario

• Y1: $134K → 8–15 partners, 600+ units
• Y3: $605K → 40–60 partners, 2,700+ units
• Y3 EBITDA: $31K (5.1% margin)
• Plus: $50K+ in annual recurring commission

Use of $25K–$50K Capital

*Inventory breakdown: $14K–$22K assumes 84–131 units at $168 COGS per unit (Playermaker $155 + logistics $13)

Go-to-Market Timeline

Phase 1: Jan–May 2026

8–13 Partners

Activate 8 existing partnerships via social media, marketing campaigns & in-person demos for total of 1,200 sales. Add another 5 partners.

Phase 2: June–Dec 2026

Additional 25–35 Partners

Capitalize on World Cup momentum; expand to Ontario & Western Canada. Activate 25–35 new partnerships, building foundation for Year 3 scale.

Phase 3: 2027

Build national footprint; secure Playermaker Canadian exclusivity.

Phase 4: 2028+

Expand to US (California, Texas, Florida, NY, NJ); build $5M+ run rate

Exit Optionality

• Strategic Acquisition by sports tech company or distributor
• Product Expansion into multi-sport wearables
• Exclusive Distributor buyout
• Cash Flow dividend business

Why We Win

• Distribution Moat: Exclusive partnership access (partners won't switch once embedded)
• Relationship Moat: Develop and nurture relationship opportunities
• Economic Moat: Unit economics + partnership stickiness drive margin expansion
• Founder Moat: Fortified relationships across the Canadian soccer ecosystem (including Canada Soccer)
• Replicability: Proven playbook transfers to US (and international)

The Ask

What You Get:

• Exposure to a growing youth sports tech distribution business
• Raising $25K–$50K via SAFE | Valuation cap: $4M | (Full SAFE terms available upon request)
• Participation in a capital-light, partnership-driven model with expanding margins
• Upside from national (Canada + Canada Soccer) and selective US expansion over the next 3–4 years
• Targeting low-seven-figure revenue and profitability by Year 3