About

Fueled by Passion. Powered by Grit. Built for the Beautiful Game.

Welcome to iLOVEthisGAME, where football (yes, we’re proudly calling it that) is more than a pastime, it’s a way of life. Born in Canada and shipping across the Globe, this store was built by players, fans, coaches, and dreamers, for players, fans, coaches, and dreamers.

For us, football was never just a game.

Growing up in Europe, it was part of our DNA. The sound of a ball bouncing off a wall, the muddy cleats after weekend matches, the roar of a neighborhood celebrating a goal, it was life. We played through our teenage years with fire in our chest and grass stains on our knees. And that love never faded.

Now, as parents to kids who live and breathe the sport just like we did, we’ve found ourselves on the sidelines again, this time as a coach, a team manager, and their loudest supporter. We've seen firsthand how football builds character, discipline, and lifelong friendships. It’s not just a sport. It’s a global language. And it pointed us in only one direction, right here, right now.

At iLOVEthisGAME, we’re building a store for those who get it.

For the kid training under the streetlight.

For the parent cheering rain or shine.

For the coach who knows it’s bigger than winning.

For the Sunday league ballers.

We source quality, performance-driven soccer gear for all levels, from grassroots to premier league game day. Whether you’re just lacing up or chasing big dreams, we’ve got what you need to train harder, play smarter, and look good doing it.

This isn’t just a store. It’s a celebration of the game we love.

So if football lives in your blood too, welcome home.